Google Analytics Workshop

Google Analytics Workshop

Rachel Sheridan
3rd February 2016 | SEO & Social Marketing

Google Analytics Workshop

Yes, it’s another workshop! We’ve been asked to give a presentation on Google analytics. Opening this program for the first time can be a bit daunting and a lot of our clients have confessed to simply closing it down before their heads explode.

It’s tricky enough to navigate your way through the mire of tabs and statistics at the best of times. Luckily we have Hayden! Hayden has a wealth of knowledge when it comes to all things analytical, he actually enjoys it. He’s a very strange boy…

It’s so important to understand where your website traffic is coming from and to see which keywords and phrases are actually working for you. Have you heard about landing pages? A landing page is the page a potential customer lands on, yes it really is that simple. It may or may not be the home page. It might well be a product or information page. It’s also important to see where your customers go when they get to your website (flow). You’ll be able to see where they land and where they go from there, your bounce rate (above 40% is usual believe it or not), keyword popularity, social media traffic etc…

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