Mobile first web design

Mobile first web design

Jeremy Sheridan
14th November 2015 | E-commerce, Web Development

This week saw the launch of a new website for an already established and very busy hobby/gamer website, Triple Helix Wargames.

It has been an absolute pleasure working alongside owners Charlotte and Steve whose attention to detail and exacting requirements have made this project a very interesting challenge.

Triple Helix Wargames

Mobile first

Based on user statistics and market trends for their sector this has been a “Mobile first” development which means this initial designs and UX (user experience) were created for mobile devices. Tablets and desktop views were expanded from the mobile designs. With more and more people browsing the web on their mobile devices we will most definitely be continuing with this approach.

Development platform

For flexibility and future proofing we use WordPress as the framework for the site together with WooCommerce for the shopping module. We did not want the site to look like a typical WordPress site so we created a bespoke design based on our own Nubium theme.


The site relies on products going live for pre-order at 10am each Saturday and then move to general sale a week later. To cater for this automation we developed a plugin that would allow the uploading of bulk items directly from a spreadsheet and have them ready well in advance of the release date. At 10am the chosen new release items automatically show on the website, the previous week’s items move to new release and in turn the previous new releases drop in to standard product categories.

Third-party integration

Triple Helix Wargames have a thriving eBay arm of the business. Now that the site is live we are working on integrating both eBay and Amazon sales in to the product management system so that everything can be maintained in one place.

SEO / marketing

Triple Helix Wargames have also employed Moonshine to market their website. We have put together an extensive marketing plan to ensure the site rises through the ranks. Charlotte has booked in to one of our free Social Media workshops so that she can confidently communicate with her customers through all the social channels.

You can view the site at

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