Google’s mobile ranking update – be smartphone ready

Google’s mobile ranking update – be smartphone ready

Rachel Sheridan
26th May 2015 | SEO & Social Marketing

Google mobile friendly algorithm

There has been quite a lot of hype about the “mobile friendly” Google algorithm – should you be concerned?

Things to consider when deciding whether or not to go responsive

What industry do you work in? Is it highly competitive with lots of websites selling the same product or service? Is it a rich industry? By this I mean will the site owners have a hefty marketing budget?

If the answer to any of the above is YES then you may want to consider a site upgrade or in some cases a completely new website.

Why is it necessary to upgrade my current website?

If your website is a few years old it should be updated as a matter of course anyway, regardless of the new Google policy. In the world of all things web you need to be at the top of your game to compete and web development is changing all the time, with new factors becoming important as far as the God that is Google is concerned.

Will My Positions Be Affected For Sure?

If customers are searching via a Smartphone then probably. For example, if you enjoyed position 1 for a certain keyphrase before this change and some of your competitors have a responsive website then they will inevitably start pushing you down the rankings because as far as Google are concerned they are Smartphone friendly and you are not. It really is as simple as that.

Are Desk Top Searches Affected?

The update shouldn’t affect customers searching on a desk top device such as a PC.

How can I check if my site is mobile friendly?

Enter your web address on the Mobile-Friendliness Google checker, you will get an instant result so it’s worth a look.

I already have a website with Moonshine, how can I update it to comply with Google’s new policy?

Simply give us a call and we will give you a price. There isn’t one price that suits all because most of our website’s are completely bespoke as you will know if you are already a client so we will need to give you a bespoke price.

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