Things to avoid when implementing your own SEO

Things to avoid when implementing your own SEO

Rachel Sheridan
28th May 2015 | SEO & Social Marketing

SEO caution

It’s great that you are optimising your website and implementing your own SEO techniques but there are a few important factors to consider. Don’t rush in without knowing what not to do or in other words what Google don’t like because anything they don’t like will seriously damage your ranking and it may be difficult to get good positions once you have annoyed the God that is Google!

Links

Links can be a valuable tool when getting your website url out there but do be very careful. Under NO circumstances should you use an automated tool for submissions or a company (any company) promising to boost your site and get you hundreds of links. This is one of the worst things you can do believe me. Once done it is very difficult to get those links removed. Back in the day it was all about incoming links but this meant that search engines could be easily manipulated into ranking crappy sites highly simply because they had hundreds of links on directories pointing to their website. It wasn’t that their particular website was a quality source of information and often your search query would bring up fairly irrelevant results because these sites would be optimised to cover absolutely everything even if they didn’t actually sell the product or give information on the search query used.

Good linking practice

Link only to reputable directories and preferably list under the local section. Business directories are a good start as they are generally free for a basic listing and you can add lots of business and/or product information. Be specific when listing and shy away from paid additions.

Keyword stuffing

This simply means over optimisation of a certain word or phrase. Just because you use it over and over does not mean you will see your ranking improve. Just the opposite in fact. You will be de-ranked as a result. Make sure your text flows and reads well to the end user. You definitely should optimise your text but not so that it reads like a string of key words.
As a rule of thumb, use your key phrase no more than twice in every 100 words.

Canonical links

If a particular product appears in more than one category you should choose the one you want Google to show. So in other words don’t confuse Google with the same link. It’s not a problem to list in various categories just let them know that you get the rules and are abiding by them (however irritating it is that we have to obey Google’s every rule!)

Say it as it is

Always stick to the truth when optimising a product or information page. Don’t try and trick Google because it ain’t gonna happen! It isn’t useful in the long run because it doesn’t help the end user and it will seriously damage your search engine presence.

Summing up

Just be sensible and if you follow these simple rules there is no reason that you can’t begin to improve your presence on the web. Don’t expect immediate results because it’s an ongoing project and it takes a lot of time and patience. Don’t give up because it’s worth the slog.

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